
INSIGHT CLOUD LOGO DESIGN

I designed a suite of logos for the KPMG Insight Cloud dashboard and related analytic products. The logos were used to support marketing and were displayed in the admin back-end area of the product. Logo variants were designed to represent how the product was being adapted and marketed to different business sectors and use cases. The brand identity was a feature in successfully selling the product. See some examples of the logo variants, below.
Insight Cloud logo

- Logo designed in Illustrator.
Insight Cloud logo - dark theme

- Flexibility for different themes.
Insight Cloud in the software

- The logo being displayed in the admin back-end area of the product.
- Use of Sketch to mock-up design-system layout options.
Insight Cloud in branded brochure

- Brochure in Adobe Indesign.
Change Cloud logo

- Logo adapted for a KPMG dashboard for a different sector.
Cloud Care logo

- Logo adapted for a KPMG dashboard for a different sector.